STEP 2 · AI MARKETING TEAM
A marketing team that teaches, inside the (rules)
It researches your market, drafts educational content and ads, runs the campaigns and tunes them. You sign off. You never have to become a marketer.
- Educational content, never promotions
- You sign off every piece
- Measured in cost per booked consult
DASHBOARDDEMO. Sample clinic. Not a real patient.
Dashboard demo — cost per booked consult
WHY IT WORKS
Two ideas behind it
Teaching is the new referral
Patients choose a doctor they’ve learned something from. Educational content earns that, and stays inside the rules.
You don’t have to become a marketer
The team does the research, the drafting and the running. Your job is to check it’s right, in about twenty minutes a month.
WHAT IT DOES
From research to running campaigns
01
Research. Your specialty’s market and competitors in Singapore.
02
Messaging. How to talk to the patients you want, in your voice.
03
Create. An AI Creative Director and 30 educational ad concepts, each for your sign-off.
04
Run. Campaigns on Google Search and Meta click-to-WhatsApp. Ad spend is paid by your practice directly.
05
Keep referrers close. The Referral Nurture Engine looks after the doctors who already send you patients.
THE DASHBOARD
One (number)
Cost per booked consult. What each new booked consult costs you, in one figure. Before go-live it shows a dash, not a guess.
DASHBOARDDEMO. Sample clinic. Not a real patient.
Dashboard demo — cost per booked consult
COMPLIANCE GUARDRAIL
Hard to break the rules
- Factual, never laudatory or comparative
- No testimonials, before-and-after photos or superlatives
- No discounts or inducements
- ‘General information only. Not medical advice.’ under educational content
- No identifiable patients, and children never identifiable
- You sign off every ad before it runs
You stay responsible for your advertising, so we make the rules hard to break.
QUESTIONS